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About Us


We are a leading estate agency offering period and modern residential properties primarily in London. Specialising in selling, letting, managing, marketing and acquiring prime property in Central London.


Our clients are discerning buyers and sellers who value personal service: professional ability and intimate knowledge of the current market for apartments and houses in prime areas.



We are proud that families and individuals who we represent in a transaction invariably refer friends and colleagues to our agency. We work in much the same traditions of a trusted private banker or advisor who understands a client's needs and wishes in buying, renting or selling a property. We operate with complete discretion ensuring that once a transaction is agreed: the often-stressful process is handled with sensitivity and intelligence.

Our team lives and works in the same areas as our clients: often enabling us to present opportunities before they become generally available. At the same time we offer all of the advantages of the largest residential agencies full database access to every Prime London properties available for Sale or to let: state of the art marketing capabilities and sophisticated financial analysis of comparable sales and lettings date. Our agents appreciate that those we serve expect complete trust and confidence in their financial affairs. They do not comment on transactions in the press: do not broadcast completed deals or seek publicity about themselves or clients.



Operating independently out of our Knightsbridge office we are centrally based to serve for neighboring areas such as Belgravia, Kensington and Chelsea, Mayfair, Marylebone, Regents Park and St Johns Wood.

We offer the highest level of confidentiality and professionalism, paired with unparalleled customer service and creative thinking.

Waleed Mohammed


Email Waleed

With over 15 solid years of experience in the London market, Waleed Mohammed gradually built up his negotiation skills from his first post at the large corporate firm, Barnard Marcus which was a perfect place to start all the general training. From there he was keen to always record the largest transactions which he went on to successfully do for Faron Sutaria  and then the up market Harrods Estates in Knightsbridge before he was head hunted by the millionaire Chairman of Chestertons Global to head up a £50M prime residential development portfolio. Once Waleed successfully delivered and sold the properties he then played a key role in the acquisition of Humberts estate agents whilst working along side the CEO the two companies successfully merged. He then volunteered to head up the Arabic desk for the Mayfair and Knightsbridge offices where he thought it was lacking in performance and once again he recorded the highest sales fee in the company's history in the first few months. One of the advantages Waleed has is that he grew up and went to school in Mayfair and has gained a reputation for having his finger firmly on the pulse of off-market residential opportunities. After working enthusiastically for several great estate agencies and building an astonishing network of contacts, Waleed decided to strike out on his own and start Merchants Row where he and his dedicated team can offer a bespoke service to a select few, ensuring all transactions are driven to conclusion on satisfying terms. 


So whether you're looking to buy, sell or invest in Prime Central London, Waleed looks forward to sharing his passion and market savvy with you.